Internet Expo: Sun's Baratz sees Java everywhere `Java on anything that looks, smells or feels like a computer' By Kristi Essick, IDG News Service San Francisco Bureau

June  1996

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Chicago -- Sun Microsystems Inc.'s plan for Java is simple: Where there's a computer, there's Java.

"Our goal is to have Java working on every operating system in the industry as extensively and efficiently as C is today," said Alan Baratz, CEO of Sun's JavaSoft division, speaking in a keynote address at the Internet Expo here in mid-June. "We're going to have Java on anything that looks, smells or feels like a computer."

Sun plans to make Java the worldwide programming standard, with the JavaOS and Java applications running on PCs, network computers, personal information devices, and even digital telephones, he said.

Baratz also alluded to JavaSoft's plans to market Java products worldwide through localization and an international marketing plan.

An international version of the Java Developers Kit due at the end of 1996 will support non-English character sets such as Japanese and Arabic.

At a later, unspecified date, JavaSoft plans to localize its APIs and HotJava browser into several European and Asian languages, according to David Spenhoff, director of product marketing for JavaSoft.

Barratz defined the JavaSoft strategy as a four-part plan:

• Making Java a comprehensive platform with continued development of JavaOS, Java Beans, the Java chip, and HotJava
• Making Java ubiquitous in the industry
• Developing new applications including media, enterprise, security, and commerce APIs.
• Increasing profitability of the JavaSoft division, with plans to be in the black by 1998.

Resources

• JavaSoft home page
  http://java.sun.com/
• JavaSoft News
  http://java.sun.com/java.sun.com/allnew.html
• JavaSoft products and services
  http://java.sun.com/java.sun.com/products/index.html
• JavaSoft readies Java for prime time
  /sunworldonline/swol-06-1996/swol-06-java1.html

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