Web personalization can be used in a wide variety of applications to increase the effectiveness of a Web site, such as:
- Catalogs & E-commerce :- Companies with a large number of products (SKUs) can ask customers a few key questions about their needs and then recommend products to consider purchasing. - Directories :- A Web database of company or product information that responds to audience needs can help people find solutions more quickly and easily. - Customer Relationship Management (CRM) :- Customer service is one of the largest expenses for a company, and GuestTrack can help reduce this expense by anticipating customer needs and answering them, which reduces the load on call center resources. - Publishing :- The large quantity of text and graphics used in publishing a magazine, newsletter or report lend themselves to the personalized database publishing capabilities of GuestTrack to create loyal readers, speed production and maintain a consistent graphical format. - Training :- Training and education need not take employees away from their workplace when Web-based training and testing is used to deliver and track training for a diverse employee base. - Intranet :- Corporations publish a great deal of information internally, but never know if it has been read or understood.
As GuestTrack can collect profile and interest information throughout the user's visit to a Web site, the user does not need to fill out a lengthy questionnaire in order to benefit from personalization. In fact, GuestTrack allows personalization to begin with as little as one question on a content page.
GuestTrack can recognize each individual when returning to a Web site and each person's profile is automatically available; the Web experience can be continued from where it was ended in the previous session.
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