A Web application
platform for managing online customer relationships. StoryServer
4 addresses the unique requirements of a new class of enterprise
applications: Internet Relationship Management (IRM) - enabling
a focus on building lasting customer relationships rather than
simply facilitating transactions. StoryServer 4 delivers four
essential IRM functions: lifecycle personalisation, open
profiling services, advanced content management and decision
support capabilities.
Targeted toward companies that look to use the Web as a
business channel, StoryServer 4 is the leading Web application
platform built to develop sustainable relationships with
connected customers.