AdActive from Straylight, LC (Web site banner target marketing)
Platforms: Solaris , NT
Price: Contact Vendor
Enables ad-supported websites to realize new revenue from their existing banner ads by providing advertisers information on end-user brand perceptions and giving them the ability to target future messages based on individual consumer responses.

Designed to support one-to-one relationships between customers and companies, AdActive works with a website's existing ad delivery system or network to extend the traditional banner ad. Users are offered a number of standard options to tell advertisers what they think of the product or brand being presented without being taken away from the content they are viewing. AdActive then records the user's response, remembering it so that it can be aggregated to provide detailed brand/product perception reports and used to more effectively target future ads.

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